Business Card (Visiting Card)

Visiting Card Statistics that Will Make You Rethink Your Strategy

An overview of the state of the business card industry might provide a few insights, Graphic designers are presented with two difficulties when it comes to business cards:

  1. Convincing the client that business cards are worth the expense.
  2. Convincing the client not to go the DIY route to cut cost.

Visiting card paper types

Visiting cards are the first identity to any business. Be it an event, business networking, your business cards speak louder for you. Although there has been many articles and tips to aid the visiting card design, apart from design, there are different types of visiting card paper to be chosen while getting your visiting cards printed. There are different types of visiting card paper. It can classfied based on the normal type and can further be sub classified based on the thickness of the paper - technically termed as "gsm". Business card paper types determine the quality of the visiting card. There are coated papers, linen and synthetic papers.

Check out the 4 different types of visiting cards paper to be chosen.

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Unlike glossy paper, matte paper produces nice quality prints but does not have that vibrant color finish. Matte paper is not vulnerable to being marred by fingerprints and it produces a non-glare photo.

Original matte paper is the widely used paper types across the Industry. They come in the standard rnage of 280 - 320 gsm paper type. GSM can be expanded as Grams per Square Meter, which marks the thickness of the card.

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When they say blood is thicker than water, it implies a context. Same happens with the visiting cards. The quality and the thickness of your visiting cards imply the connect and the gravity that you add to the business. How about giving an extra push and increasing your visiting card's thickness to 350gsm?

While matte coated paper is slightly rougher to feel, it gives a smoother presentation than if you were using an uncoated paper finish and is much softer in appearance than a gloss coating.

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Make your leads feel your business. Textured business cards give feel when you touch them. Textured paper types gives a sense of touch to your business. They do come in 280-300gsm cards. They are durable and they do come in style.

Textured Paper has a silky smooth surface structure has been designed to maintain the natural characteristics of a smooth high-white art paper whilst maintaining the necessary natural aesthetics demanded by artists.

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With the emergence of social networking sites like Facebook, Twitter, LinkeIn etc. the need for social content evolved. The first step to the success of such social sites is content creation.

Each of these sites has different guidelines for content publication. Thus, social media marketers are always on the hunt of creative writers with the good understanding of social media.

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The most used visiting card paper type in the industry widely is the "Matte paper" type. It gives a great professional look and will make your brand stand out based on the design.

Business cards are printed most commonly on 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb. gloss cover (thin). These are the 3 most common kinds of paper used to print business cards.

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The general visiting card paper gsm is 300 gsm.The weight of paper is measured in gsm (grams per square metre). Effectively, this is the thickness of the paper: the higher the GSM, the thicker the paper. Most printing paper has a gsm between 60 and 120. 80gsm is standard.

This GSM is essentially card. It will stand up under its own weight and is most commonly associated with premium flyers and business cards.

Types of Business Cards

We print and design all types of business cards

A business card is a business card, right? Wrong, there are so many types of business cards that making a choice might make your head spin.

Even if you want a basic business card, you want it to properly represent you and your business. That's why you need an expert like your local Snap Centre.

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Make a great first impression and get your visiting cards noticed with multicolor digital printed premium visiting cards

Finished artwork should use the full bleed dimensions for best results Please make sure to keep all text, logo & images within the safe margin Color mode set to CMYK

A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details.


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Embossed business card gives the impression of quality and well-thought out design.It stands out and gives another dimension to the word 'professional'.

At Snap, we have been providing businesses with high quality printing for many decades now. Embossing is an element that adds weight to any printed object however, it needs to be done well to give the right impression.

When embossing a card it can look completely different across a variety of paper stocks.Embossing makes elements of your business card literally stand out, raising areas of one side of the card as specified in your design.


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Glossy business cards are a great choice for those that are looking for a budget-friendly option. These cards are 14pt thick and come with High Gloss UV coating applied to both sides. Glossy paper stock has high color saturation for exquisite contrast and range to really make your image come to life.

Our glossy business cards have a rich surface that will hold up due to the thick stock and sturdy, high gloss UV coating. The extra layer of high gloss coating applied to our cards prevents wear and stains while adding that extra shine. You will not be able to write directly onto this product because of its impermeable finish, but if you need that feature, a great option is to forgo the high gloss coating on the back of the card. Simply select "Grayscale Back" or "Blank Back."


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Style may come and go but matte business cards are always in fashion. Whether matte stock or matte coating, with the tactile feel of satin or silk, your cards can really make a statement.

We've been printing business stationery since the late 1800's, which gives us unrivalled experience in this area. From paper stock, to colours, to final trim, we can help you choose the best option for your company.

When choosing your paper finish, most business card companies offer the option of glossy or matte. Both options look good, so it is primarily a question of personal preference when deciding which option to go with.


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When starting a business, you just need three things; an idea, a name and a business card. Standard Business Cards are the first thing that companies print, and nobody in Australia has printed more business cards than Snap.

If you want something a little special, ask your local Snap Centre what they can do for you. From basic to premium, we'll ensure your card represents your business.

Make a great first impression when you create your own customized business cards with one of our business card designs. Our business card design templates make it easy to get professional-quality business cards without hiring a graphic designer.


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If your business runs on time slots, appointment cards are a must. At Snap, business cards are our bread and butter, we've printed and delivered millions of them over the years. So when it comes to any type of card you need to run your business, we have unparalleled experience.

Help clients remember their next appointment! Combination appointment cards have a business card on the front, appointment card on the back. Full-color appointment cards are available in 2 different styles: peel-off sticker cards have a name and phone number printed in two places; on "write once, remind twice" cards the appointment information appears on the card after the sticker is removed, creating a record for your client.


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