Creativity is vitally important to crafting effective copy and content. But mention the word "creative" around direct response copywriters, and their blood will begin to boil.Content writers are professional writers who produce engaging content for use online. They're Internet-savvy individuals who create articles, blog posts, and other forms of written Web material.
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A blog is referred to several names such as web page, website, online journal, online diary, etc. However, to define it in the simplest form, a blog is an informational online platform or website that helps to educate and interact with the target audience of the blog owner or blogger. A blog can be developed in both formal as well as casual forms.
A press release is a written or recorded form of communication developed by public relation (PR) officer for the members of news media. It covers relevant information answering the questions like who, what, whom, when, where, and how. The purpose of creating a press release is to make a newsworthy announcement.
The articles are many a time confused with the blog, however, both kinds of content are completely different. An article is a content form created to target huge audience to attract reader's attention. They are covered in publications like newspapers, magazines, journals etc. and can be written in formal as well as informal style. They may include factual, opinionated, and/or entertaining content.
With the emergence of social networking sites like Facebook, Twitter, LinkeIn etc. the need for social content evolved. The first step to the success of such social sites is content creation. Each of these sites has different guidelines for content publication. Thus, social media marketers are always on the hunt of creative writers with the good understanding of social media.
Getting confused with the term 'technical' in technical writing is commonly noticed. People usually assume it to be a content created only around technology. However, it has a wider horizon to cover. Technical writing is a form of writing that covers a subject with detailed explanations, directions, and instructions. It is a straightforward instructional form of factual writing. Some of the examples of technical writing are whitepapers, design plans, manuals, training materials, technical documentations etc.
With 46.1% of world population (estimated in 1st July 2016) using the internet, the increasing demand for ebooks is evident. Ebooks are the electronic form of a printed book which can be read on electronic devices like personal computers, laptops, tablets, smartphones, etc. With e-readers like Kindle, the writers developing ebooks are in huge demand.
As the term says, a review refers to the assessment of something. In the context of content writing, reviews refer to assessment/analysis of a novel, news article, film etc. With the emergence of e-commerce sites, it has also marked its place in product reviews.
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To sell a product/service, a sales person needs to share all the relevant details, specification, and features of the product with the customer. The content writers also play a similar role these days. Writing product description is a challenging task for writers. It does not involve creative writing rather keeps product information intact in the content. After all, prospective customers are interested in product features over fancy words.
Website does not complete only with web designs. It needs content to describe it. Web pages like about us, products/services, contact us, media coverage, etc. not just share the information about the products or company but also helps in creating a credibility among customers. Thus, website content plays an important role in brand building too.
Business writing refers to professional communication with the internal and external audience. It involves a written communication through professional documents such as whitepapers, research and report writing, memorandums, proposals, emails etc.
Regional content refers to the content written or communicated to the audience in regional languages. In the online industry, the demand for regional content writers is becoming popular. The regional content developed for blogs, marketing and communication strategies, social media, etc. are in huge demand.
Content curation involves gathering relevant information and organizing it in a descriptive yet curated form for the benefit of the business as well as end users. It is the most demanded forms of content writing. It has marked a special place in social media.
Transcript refers to the written version of a content originally created in another form like audio and/or visual content. On the other hand, translation developed demand of writers having expertise in developing content in different languages. With the growing demand for regional content, translation is also becoming popular in content writing services.
Scriptwriting, also known as screenwriting, refers to the content developed for mass media such as films, plays, television series etc. This is among the most demanded content writing services these days.
Fiction writing is usually developed to entertain the audience with a fictitious storyline. The composition does not involve any factual information. It is an author's art to develop a non-factual composition that may look real to its audience
An autobiography is simply an individual's real incidents brought together in a book. It is an account of a person's complete life. Sometimes, celebrities and renowned professionals hire writers to write their autobiographies. This is among the most popular forms of content writing among ghostwriters.
Digital marketing has influenced every industry. Thus, the demand for writers having the understanding of digital media along with the expertise in different industries is evident. The writers often come across content writing services like medical writing, travel writing, food blogs, instructional (curriculum) writing, academic writing etc. As it involves an expertise in a specific industry, the payouts for such services are also huge.
This is again an industry focussed form of writing. It covers news writing style such as editorial writing, column writing, feature articles, scripts for electronic media etc. Journalist developing a content piece for media focuses on six questions i.e. 5 Ws (who, what, when, where, and why) and how.
Ghostwriting is listed as an individual form of content writing service due to its unique nature. All forms of content writing may lie in this category. It simply means that the writer developing ghostwriting content does not get any credit for the work done. The writer only receives the remuneration and holds no credit on his/her content piece after the sale. This form of writing is popular among writers creating autobiographies of various celebrities and public figures.
Search engine optimization (SEO) is an organic marketing style that helps a website in gaining high page ranking results on search engines without any financial investment. Thus, as the name suggests, SEO writing refers to a form of writing that helps a website to become more visible on search engines.
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