Email Marketing

 Email Marketing Calicut

Despite the rise of social media and unsolicited spam (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…

  1. Email is the #1 communication channel. Did you know that at least 91% of consumers check their email on a daily basis? That can't be said of any other communication channel.
  2. You own your list. On any social media platform, your account (with all your fans) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
  3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That's huge! And if you are wondering if social media converts even better, think again.
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The first and most important thing you need is permission to email your prospects and customers. While buying email lists may sound like a great shortcut, we never recommend it. We also do not recommend adding emails from people's business cards that you collected at conferences.

Unless you have express permission to send them your email newsletters, your emails are technically spam. And it doesn't serve your business anyway.

People who don't opt in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.

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You'll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Mailchimp lists have built-in tools to help you along the way.

There are lots of ways to find people who'll look forward to getting your emails, but we've rounded up a few that work best.

To create an email list:

  1. Create a signup form on your website.When people come to your website for the first time and like what they see, they'll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up for first time visitors.
  2. Use a good old-fashioned signup sheet.Whether it's at your brick and mortar store, or an event that you're hosting or attending, when you're surrounded by people who are into what you do, provide a place for them to sign up and learn more.
  3. Drive signups through social media.If you don't have a substantial email list (or you'd just like to see it grow), but you've got an engaged social media following, tap into that resource. Share your signup form on your social channels.

Can I Buy An Email List?

No. You should not buy an email list (and if you're using Mailchimp, you can't use an email list you purchased).

Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users' emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.

  1. Host a contest or offer a discount.We're big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
  2. Make your emails easy to share.When you create beautiful, compelling emails, people will want to share them. Mailchimp gives you features (like share buttons and social media post builders) that let the word about your emails spread quickly.
  3. Build a landing page through Mailchimp.Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.
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Email Newsletters are some of the most common and popular forms of email marketing. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-tos, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers' inboxes.

Effective email newsletters help you:

  1. Deepen your relationships with subscribers.
  2. Increase retention and engagement.
  3. Strengthen subscriber loyalty and their likelihood to recommend you.
Acquisition Emails Calicut

Leverage acquisition emails to drive trial and signups among those who have opted into your emails but haven't yet converted. Send compelling offers or information to show them the value of becoming a paid or active customer.

Acquisition emails are a good way to:

  1. Move leads through the conversion funnel faster.
  2. Focus your acquisition efforts on users who have expressed interest in what you offer.
  3. Grow your business and drive revenue.
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Advanced email marketers use retention emails as a powerful way to keep hard-won users or customers active. Send a special message to subscribers who haven't opened an email from you lately, perhaps including a special offer or requesting feedback.

Strong retention emails help you:

  1. Proactively reach out to at-risk users.
  2. Increase retention and engagement.
  3. Show customers you value their business.
Promotional Emails Calicut

Create promotional emails to drive sales or signups or to announce a new offering or a special sale that will entice your audience. Promotional offers are also a great way to encourage existing customers to try something new.

High-impact promotional emails are a great tool to:

  1. Reward engaged subscribers with special offers.
  2. Drive new product or service adoption.
  3. Cross-sell existing products into your customer base.

Best Practices For Email Marketing

When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you're just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.

As your list continues to grow, our pricing plans also scale alongside your needs.

Plus, by harnessing data from our millions of users, we give you lots of good intel (and fun tips!) about how to send emails that people actually read.

I'm new to email marketing, and I might need a little help.

We're here when you need us. During your first month with Mailchimp, we offer 24/7 support for free so that you can get the most out of your account. But don't fret, support's not just for new users.

Keep in touch with our support team through online chat or email when you upgrade to a monthly paid plan, for only a month. Whether you're hitting a roadblock with an email you're writing or you want more information about how something works, help is available around the clock.

And even if you don't upgrade to a paid account, you can always check out our step-by-step tutorials and in-depth information about how our features work (as well as tips and troubleshooting guides).

Email Marketing Field Guide

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.

Email Design Guide

Presentation is everything, or so they say. With this old adage in mind, we've compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.

Email Design Reference

If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here's what you need to take the coding leap—whether you're just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We've also rounded up a few more resources you might need as you become a certifiable email pro.

How Do I Test My Emails?

Of course you can! With A/B testing tools, like those offered by Mailchimp, you can test as many as three variations for campaigns.

You can also test subject lines, content, from names, and send times. You can test your reach too; that's how many people get your emails.

How Do I Create A Test Campaign?

First, choose the factor that defines success for you. It could be clicks, opens, or money earned. We'll collect the results, and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It's really pretty easy.

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