In the transformative milieu of electronic media and given the pace of change in the way communication is shared, it becomes critical for every business to stage a digital presence. We appreciate the dynamics of this arena and have honed our skills to help you capture space and visibility in a competitive space.
We attract and sustain the interest of potential customers, when you need to market your products or services through online channels, by using social media marketing, content marketing, SEO and branding strategy to position compelling content strategically and at opportune times. Our goal is to extend the reach of your business and pull in rewarding traffic.
Our team optimises your online content through the SEO process; ensuring that search engines pick it up and display it as a top result, every time a search is initiated in your category. The design, the writing and the links of your content are meticulously tuned to deliver robust online visibility through this ‘organic’ optimization process.
We monitor and effectively manage social media platforms by staying consistently turned into exchanges pertaining to your business and by publishing your response content exactly when it is likely to be noticed. We are also in a position to manage media for multiple clients from a single platform, while creating distinct content.
Using SEM methods, we expand the visibility of your website by including more than search engine optimization strategies. We use paid search triggers and PPC (pay per click) listings, advertisements and affiliated activities to enhance your presence on the web. Our experts create SEM tools designed to extract the maximum mileage from online viewership.
We empower your brand through e-mail marketing methods that are designed to deliver lasting impressions and generate active responses. Our campaigns will include creative email content and layout, customized newsletters, regular mail to your subscriber list and a tracking mechanism to capture information that extends beyond tallying opens and clicks.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.
Advanced analytics tools in the hands of our experts will ensure that your business reaps the benefits of constructive customer engagement, improved revenue, lowered costs and informed, intelligent decision-making. Using best practices, we will collate and analyse all your data to derive insights that will empower your decisions and aggrandize your prospects.
Data-driven personalization is the process of segmenting audiences and making marketing decisions based on facts and information, rather than best practices or historic choices. At face value, that concept isn't complex at all, but grows more advanced when you add data elements and smart tools to do the personalizations for you.Data-driven personalization in marketing allows brands to focus on their customer's needs and intent.
A chatbot (also known as a smartbots, talkbot, chatterbot, Bot, IM bot, interactive agent, Conversational interface or Artificial Conversational Entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test.