Using technology tools to mine data that will guide research on the core needs of a business or sector, identify appropriate solutions and ways to revive the health of the enterprise following the implementation of changes, we facilitate strategy design and execution based on observed external environments and internal capabilities
We design surveys to collect information about customer perceptions regarding your product. Such surveys help to identify the features of your product that elicit significant responses from your clients and to use the derived input to re-design or innovate effectively. Your consumer’s response is measured and combined with objective data to evolve a composite strategy.
Measurement tools such as questionnaires and survey mechanisms are used by our teams. We help you to know your customers before evaluating their satisfaction or loyalty levels from the data collated. Critical assessment of sales and marketing performances as well as decisions on innovation and product mixes can also be derived from these studies.
We monitor social media to derive the popularity index of your product, as reflected in your customers’ posts. We scout the entire gamut of social media channels and employ different metrics and text analytics tools to extract specific insights from data on parameters like time spent on the page, click rates, comments and shares.
We help you assess the effectiveness of each channel you may have used, by objectively measuring the impact achieved in the separate media streams; be it the advertising you did on owned space, the one that you paid to display or the one that you earned in the form of discussions surrounding your product, which you have gained from advertising.
The competitive analysis tools used by our team will yield critical inputs that reveal the strategies of your competitors, as well as the perceived strengths and weaknesses of their brand when pitted against yours. A competitive analysis is a vital part of your marketing plan and evaluates the threats from competitors, while exploring the opportunities they present.
Inferences gleaned from the observations of social focus groups are evaluated by our teams to ascertain the credibility of information and sources online. The findings that evolve are leveraged to suggest further credibility theory formulation as well as research and practice. Heuristic reviews help us to evolve solutions within reasonable time.