We empower your brand through e-mail marketing methods that are designed to deliver lasting impressions and generate active responses. Our campaigns will include creative email content and layout, customized newsletters, regular mail to your subscriber list and a tracking mechanism to capture information that extends beyond tallying opens and clicks.
Despite the rise of social media and unsolicited spam (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…
The first and most important thing you need is permission to email your prospects and customers. While buying email lists may sound like a great shortcut, we never recommend it. We also do not recommend adding emails from people's business cards that you collected at conferences.
Unless you have express permission to send them your email newsletters, your emails are technically spam. And it doesn't serve your business anyway.
People who don't opt in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
You'll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Mailchimp lists have built-in tools to help you along the way.
There are lots of ways to find people who'll look forward to getting your emails, but we've rounded up a few that work best.
To create an email list:
No. You should not buy an email list (and if you're using Mailchimp, you can't use an email list you purchased).
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users' emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Email Newsletters are some of the most common and popular forms of email marketing. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-tos, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers' inboxes.
Effective email newsletters help you:
Leverage acquisition emails to drive trial and signups among those who have opted into your emails but haven't yet converted. Send compelling offers or information to show them the value of becoming a paid or active customer.
Acquisition emails are a good way to:
Advanced email marketers use retention emails as a powerful way to keep hard-won users or customers active. Send a special message to subscribers who haven't opened an email from you lately, perhaps including a special offer or requesting feedback.
Strong retention emails help you:
Create promotional emails to drive sales or signups or to announce a new offering or a special sale that will entice your audience. Promotional offers are also a great way to encourage existing customers to try something new.
High-impact promotional emails are a great tool to:
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you're just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.
As your list continues to grow, our pricing plans also scale alongside your needs.
Plus, by harnessing data from our millions of users, we give you lots of good intel (and fun tips!) about how to send emails that people actually read.
I'm new to email marketing, and I might need a little help.
We're here when you need us. During your first month with Mailchimp, we offer 24/7 support for free so that you can get the most out of your account. But don't fret, support's not just for new users.
Keep in touch with our support team through online chat or email when you upgrade to a monthly paid plan, for only a month. Whether you're hitting a roadblock with an email you're writing or you want more information about how something works, help is available around the clock.
And even if you don't upgrade to a paid account, you can always check out our step-by-step tutorials and in-depth information about how our features work (as well as tips and troubleshooting guides).
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
Presentation is everything, or so they say. With this old adage in mind, we've compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here's what you need to take the coding leap—whether you're just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We've also rounded up a few more resources you might need as you become a certifiable email pro.
Of course you can! With A/B testing tools, like those offered by Mailchimp, you can test as many as three variations for campaigns.
You can also test subject lines, content, from names, and send times. You can test your reach too; that's how many people get your emails.
First, choose the factor that defines success for you. It could be clicks, opens, or money earned. We'll collect the results, and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It's really pretty easy.
