We draw upon our vast experience of dealing with your customers and evaluating their preferences before catering unerringly to their expectations. We pride ourselves in being favourably positioned to conceive and design the quintessential rewards-and-recognition schemes for your most loyal customers, wherein they will receive select inducements or benefits.
Everyone likes to be recognized for their contributions; your customers are no different.
Feature a customer of the week or month — someone who has truly helped you grow your business — on your website, social media, or in your next email.
Put a sign up in your storefront or office highlighting that customer. The recognition will go a long way towards encouraging other customers who love your business to get more involved in your success as well.
How one business, recognizes its loyal followers right on its main website and keeps them involved and engaged as brand ambassadors.Showcases the personalities and stories of its customers, making both the brand and its loyal followers partners in promoting the brand's baby carriers and products.
One way to reward loyal customers is to give them something exclusive.
So what's next for the Heuristic Evaluation method? Here are my predictions:
It could be giving them access to a new product that hasn't officially launched to anyone else. Or it could be offering them some new service that's not open to the general public yet. Many tech companies, such as Google, offer consumers the opportunity to be part of a beta release of a product.
Consider setting up a similar program where loyal customers can sign up to be the first to hear about new products and services. With email marketing software like Constant Contact, you can create a separate email list for people who sign up.
Everyone appreciates being asked for their opinion. As fans of your business, your customers will provide you with informed opinions that could be helpful in determining a new service to release, a menu item to introduce, or a marketing tactic to try.
Send a survey to your loyal customers to ask their opinion. Be sure to make it clear that you're asking them because they are such valued followers.
You could even ask them a few questions in person or have a questionnaire ready for them to fill out the next time they visit your store. Whichever way you ask for feedback, make sure you're taking their input seriously. If they take the time to provide you with feedback, it's your responsibility to take their advice to heart.
Similar to giving customers first access to a new product, inviting customers to a special event can be a great way to spread some positive goodwill and get people talking about your business.
You could hold a wine and cheese event at your store, a charity event to support the local community, or a celebration event for a holiday. Encourage your customers to bring friends and family too — this could introduce a whole new audience to your business.
With an online registration tool, customers can sign up to attend in advance and also provide information about other guests that will be joining them.
You don't have to give a huge bonus to make a positive impact and increase referrals. Try providing a small discount or some company swag to show your appreciation. Depending on how extensive your referral program is, you could create a more structured loyalty program to reward customers on an ongoing basis.
Make sure the rules and guidelines for your program are clear and that you're promoting the program both online and in-store.
Offering free goods, discounts and special buying opportunities to regular customers shows them that you value their custom and keeps them coming through your door.
