Infographics

What Are The Pros Of Infographics?

  1. They take paragraphs of information and translate them into graphics using minimal words to explain them.
  2. They are easy to understand. We're all busy; some of us have short attention spans. Quick and easy is critical.
  3. People retain approximately 83% of what they learn visually, a drastic increase from the 20% retained by reading.
  4. Infographics are easy to share and will catch the eye of your reader.
  5. They don't need to follow one template throughout; you can change the colors, format and even the style. Typically they start at the top and work their way down the image, however, you have the creative freedom design them in different ways.

What Are the Cons of Infographics?

  1. They are time consuming to prepare. You can't just research and be done; you have to design the layout and graphics as well.
  2. Search engines don't recognize infographics therefore they can't be indexed (although you can index the page where your infographic is hosted).
  3. They don't always give a full story. There isn't room for paragraphs of information, so you're getting the watered down version. This can work as both a pro and con depending on what you are sharing.
  4. The text can be hard to read if you try to cram too much information into a small image.

Types Of Infographics

Making infographics has never been easier.Creating business infographic is no longer difficult through build-in business clip arts and easy-to-use tools. You are allowed to use pre-made chart and graph templates, insert local images, and apply a large amount of infographic design elements.

  1. Business Infographics : Contains some basic drawing shapes, icons, charts, maps and clip arts for creating business infographics.
  2. Education Infographics : Contains special shapes, clip arts, maps, charts and tables for creating education infographics.
  3. Food Infographics : Contains special shapes, clip arts, maps, charts and tables for creating food infographics.
  4. Medical Infographics : Contains some basic drawing shapes, icons, charts, maps and clip arts for creating medical infographics.
  5. Environment Infographics : Contains some basic drawing shapes, icons, charts, maps and clip arts for creating environment infographics.
  6. Transportation Infographics : Contains some basic drawing shapes, icons, charts, maps and clip arts for creating transportation infographics.
  7. Architecture Infographics : Contains special shapes, clip arts, maps, charts and drawing tools for creating architectures infographics.
  8. Music Infographics : Contains special clip arts, icons and templates for creating music infographics.
  9. Tourism Infographics : Contains special clip arts, icons and templates for creating tourism infographics.
  10. News Infographics : Contains special clip arts, icons and templates for creating news infographics.
  11. Technology Infographics : Contains special clip arts, icons and templates for creating technology infographics.

Infographic Design Strategy

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The problem with using too many different font styles in your infographic design is that it can be very visually overwhelming.

Our designer said that by limiting yourself to two font styles at most, you still have some room for creative play between serif and sans-serif styles.

It makes sense though, just imagine reading a paragraph in a novel where every other word was a different style. It can get PRETTY annoying, right?

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But what does that mean, you ask? Well it means that you need to pick colours that generally compliment each other.

If you have no idea how to do that, or you're colour blind, there are tools out there that will do the work for you.

If it helps, think of it this way- when you wake up in the morning and you start getting dressed, if you have any sense of style, you naturally choose clothing that matches.

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Negative space is the space that exists outside of the content you are adding to your infographic canvas. This space nicely frames the work that you are doing.

The spacing is not cohesive at all, and some of the icons and text are between two different colour backgrounds, making it very difficult to read.

However, the space around the text creates a noticeable and consistent border for the text and the images. Nothing is overlapping in sickening ways.

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If you're designing an infographic that is going to be displayed online, you need to keep in mind the dimensions of the infographic.

Try not to go over 850 pixels in width, because people generally don't like to scroll from left to right. The more natural way to scroll is from top to bottom, so if you need to add more information to your sheet, add lengthwise not widthwise.

If you are creating an infographic for a blog post, a lot of the generic blog templates are 624 pixels in width, so that's is another thing to consider.

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You can use different illustrations to enhance statistics, or to suggest a metaphor for the facts that you are providing.

In the NHL example, donut graphs are used to visually represent the data.

In the YouTube example, there is an attempt to add some visual data, but it doesn't really work.

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